Case Study - Content
AWS Formula 1 Explainer
Client
AWS
Responsibilites
Storyboarding, illustration, creative direction, art direction, 3D design and rendering, cinematography
Collaboration credits: Michael Ha
Software
Brief and Response
Our task was to create engaging and educational content showcasing how AWS leverages data within the Formula 1 ecosystem. We focused on a key broadcast insight—The undercut Threat—using it to illustrate the journey of data from collection to performance optimization. This content premiered at the AWS re:Invent conference.
© Ben Dixon Portfolio 2025
ben@dxndesign.com.au