Case Study - Experiential

AWS Fast Track Web Game

Client

AWS

Responsibilites

Game production and concepting, web design, UI design, art direction, 3D visualization, 3D rendering, architectural Planning.

Collaboration credits: Michael Ha, Kirk Brown

Software

Brief and Response

Our goal was to give AWS Summit London attendees insight into the decision-making process of a Formula 1 team principal. We achieved this through a web game where users managed resources and explored F1 car development.


As one of five activations within the F1 partnership, this project required extensive creative development, including onsite educational content and architectural planning renders.

AWS F1 car animations for onsite educational content

3D renders of event footprint for planning

© Ben Dixon Portfolio 2025

ben@dxndesign.com.au