Case Study - Sportswear

Basketball Identity

Client

Reading Rockets Basketball Club

British Basketball NBL1 Men and Women

Project Responsibilities

Illustration, branding, pattern design, colour selection and coordination

Software

Brief and Response

The Rockets needed new home and away jerseys that made a statement. We achieved this by utilising a retro font word-mark and classic side stripes, the jersey was made to be bold and clean. Taking inspiration from the OKC 2017-18 Statement jersey, the kit has subtle horizontal lines streaking up from the shorts and back of the jersey capturing movement and alluding to a rocket taking off.

© Ben Dixon Portfolio 2025

ben@dxndesign.com.au