Case Study - Sportswear
Basketball Identity

Client
Reading Rockets Basketball Club
British Basketball NBL1 Men and Women
Project Responsibilities
Illustration, branding, pattern design, colour selection and coordination
Software


Brief and Response
The Rockets needed new home and away jerseys that made a statement. We achieved this by utilising a retro font word-mark and classic side stripes, the jersey was made to be bold and clean. Taking inspiration from the OKC 2017-18 Statement jersey, the kit has subtle horizontal lines streaking up from the shorts and back of the jersey capturing movement and alluding to a rocket taking off.






© Ben Dixon Portfolio 2025
ben@dxndesign.com.au